iMotors and Portnoo Market Garden volunteered at Rossnowlagh Beach on Sunday as part of Ireland's largest coastal cleanup initiative.

The three-day nationwide campaign, running from 19th-21st September and organised by Clean Coasts with sponsorship from Kia Ireland, mobilised communities across the country for one of Ireland's largest volunteer-driven environmental efforts.

iMotors and Portnoo Market Garden joined forces with the Friends of Rossnowlagh volunteer group and local residents to participate in Sunday's cleanup. The Friends of Rossnowlagh, who regularly monitor and maintain the coastline throughout the year, warmly welcomed the additional support for their ongoing conservation work and guided the crew through the cleanup.

The Rock Environmental kindly offered to take the waste away, ensuring all gathered litter was properly removed and disposed of. Among the items collected were deodorant cans, flip flops, dirty nappies, ropes, shoes, glasses, crisp packets, bottles and bottle lids, and cigarette butts - highlighting the diverse range of waste that finds its way onto Ireland's beaches.

"Events like this are vital for raising environmental consciousness and protecting our beautiful coastline for future generations," said Seamus McLaughlin, director of iMotors. "I was particularly grateful that Barrie from Portnoo Market Garden, our brand ambassador, was present on the day. His enthusiasm really helped motivate more people to get involved in this important environmental work."

Following the cleanup, Barrie from Portnoo Market Garden said: “Cleanups like this are about more than just collecting rubbish, they’re about protecting marine life, keeping our beaches safe and enjoyable for everyone, and reminding ourselves of the responsibility we all share in caring for our environment. Every piece of litter removed helps preserve the beauty and health of our coasts for future generations.”

The event reflects the growing momentum behind Ireland's coastal conservation efforts. Last year's campaign saw more than 15,000 volunteers remove over 95 tonnes of litter from beaches and waterways across 600 cleanup locations nationwide.