Mission Statement


We take our fearlessness from our founder, John McLaughlin. In 1953, he left the family business to start an apprenticeship as a mechanic. Then, in 1971, John and his wife Susan had the courage and vision to purchase Inishowen Motors (now iMotors) in Malin Town. Together, they created a powerful community spirit immersed in human loyalty. Their sons, Sean and Seamus, now carry the baton.

Today, in a world of choice, fast information and constant change through digitalised channels, one thing that will always be constant is iMotors values: honesty, bravery, trust and innovation. We have already witnessed dramatic changes in the last 50 years. We have grown into two locations, and our trusted reputation has served the people of the North West with great pride and excellent service, providing our customers with confidence and peace of mind.

With solid foundations in place, the next chapter in our history is the need to create an eco-friendly environment for our future families, ensuring this region of the world has access to the next generation of automobiles and the infrastructure to service. We have always been a fearless generation that moved with the times and will continue to do so.

We understand our customer’s every need and are adaptable to innovative changes. Our vision is to grow our location catalogue throughout our nation for future generations. Furthermore, we aim to empower and educate each other to become the best vehicle dealership in Ireland.